Tuesday, April 18 - Thursday, April 20

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Friday - Block B/F  only

1. Complete the ad-deconstructions (assigned on Thursday) for Givenchy and Jerk Salsa in Office 365/Content library/Term 4/ Givenchy or Jerk Salsa.
2. Complete blue worksheet B9 Gender stereotypes in advertising. There are 4 ads below for chocolate. Complete the chart at the bottom of the page. Shape means the shape/size of the chocolate. I have placed a copy of the worksheet in Office 365 if you have lost yours, or if you were away and didn't get one. Copy and paste it into your Assignment folder. If you got the paper one, no need to put it into Office 365.
chocolate for women - https://www.youtube.com/watch?v=6FEaDY1BMus
 & https://www.youtube.com/watch?v=gtMLIp2w3kU
chocolate for men  - https://www.youtube.com/watch?v=uii3VhELiuE   &  https://www.youtube.com/watch?v=n8eR4mDKH_c

3. Complete B8 Looking behind the ad: implicit and explicit messages. Read through the sheet so you understand the difference between implicit and explicit messages. Complete Exercise 1 neatly your own lined paper and staple to the photocopy  - point form is fine. Complete Exercise 2 - ignore the instructions and do the following. Cross off the word "Ute" and write "truck". Watch the truck ads below and on your own lined paper note the differences in the target audience, the values, and the lifestyle presented in the various truck ads. Then do the same comparison of audience, values and lifestyle in the men's and women's diet soft drink ads. Finally, find your own example of a product that has been marketed to two very different target audiences and note the audience, values and lifestyles being promoted.

Truck ad: https://www.youtube.com/watch?v=U8gfiigCiIU
https://www.youtube.com/watch?v=R9jaOROeYII
https://www.youtube.com/watch?v=dhEkVakVWFE
for women: https://www.youtube.com/watch?v=4YcPxwbVxS4

Thursday
1. Complete the ad deconstructions (Jerk Salsa; Givenchy)  that you will find in Office 365/Content library/term 4. Copy and paste each ad page into your Assignment folder and complete the questions. NOTE: it is not sufficient to simply list the persuasive devices. You must state the devices used and how/why you say that is being used. Also, explain the flaws in logic; for example, don't just state "contradiction" - explain the contradiction.

2. Implicit and explicit messages - complete the front of yesterday's blue sheet.

3. Complete the worksheet from yesterday about gender and advertising using the links below. For the other products that I have not offered links, you are to find ads the target the different genders.
Gender and advertising : 

chocolate for women - https://www.youtube.com/watch?v=6FEaDY1BMus
 & https://www.youtube.com/watch?v=gtMLIp2w3kU
chocolate for men  - https://www.youtube.com/watch?v=uii3VhELiuE   &  https://www.youtube.com/watch?v=n8eR4mDKH_c

Truck ad: https://www.youtube.com/watch?v=U8gfiigCiIU
https://www.youtube.com/watch?v=R9jaOROeYII
https://www.youtube.com/watch?v=dhEkVakVWFE
for women: https://www.youtube.com/watch?v=4YcPxwbVxS4

Diet soft drink: 
for men https://www.youtube.com/watch?v=Zza3GqEL5B0
for women https://www.youtube.com/watch?v=B8--HRraGck


Wednesday



1. Block D - go over "flaws" in persuasive techniques handout. Panel/Seminar format for the tables & chairs.
2. Block D - have a brief look at the Ovaltine ad. 
3. Read Bruce Chambers article. Before reading: T-chart; During reading: gather examples of the author's use of imagery and other rhetorical devices (hyperbole, comparisons such as metaphors, similes, strong language, repetition, etc.). After reading: explain the title and the central metaphor for this piece.
4. Go through the second column of the vocabulary sheet.
5. Gender and advertising : 
chocolate for women - https://www.youtube.com/watch?v=6FEaDY1BMus
 & https://www.youtube.com/watch?v=gtMLIp2w3kU
chocolate for men  - https://www.youtube.com/watch?v=uii3VhELiuE   &  https://www.youtube.com/watch?v=n8eR4mDKH_c
6. Implicit and explicit messages
Truck ad: https://www.youtube.com/watch?v=U8gfiigCiIU
https://www.youtube.com/watch?v=R9jaOROeYII
https://www.youtube.com/watch?v=dhEkVakVWFE
for women: https://www.youtube.com/watch?v=4YcPxwbVxS4
Diet soft drink: 
for men https://www.youtube.com/watch?v=Zza3GqEL5B0
for women https://www.youtube.com/watch?v=B8--HRraGck



Monday
Adult Autism Awareness Day

https://www.youtube.com/watch?v=Ezv85LMFx2E


1. Demographics - look at some targeted ads.
2. Deconstruction vocabulary list.
3. Behind the Mask - Bruce Chambers article and an episode of The Ad Guy.
4. Look at some examples of ad deconstructions.

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